Research suggests that during the 1970’s, people were exposed to an average of 500 marketing messages per day.
In 2020, that number has increased to 5000 per day.
As a result, consumers have become more selective, engaging with at least 5 pieces of content before making a purchase decision.
Now that smartphones have given more than 50% of the population a means to consume in places like the US & Europe, humans have content accessing tools at their disposal, constantly.
We aren’t slowing down with the amount of content we consume, and the platforms we consume from are easily accessible and provide an attention arbitrage.
It comes down to how much value your brand can provide through your content – Material that both educates and entertains your target audience will be sure to stand out from all the clutter of today.